Seoul’s chimaek (fried chicken and beer) culture and Hongdae’s pub crawl scene make it one of the liveliest drinking cities in Asia, alongside a quieter tradition of Korean heritage liquors. Seoul has fewer bookable beer-specific tours than some cities we’ve covered, so instead of padding this list with general sightseeing, we’re giving you the four genuinely beer and drink-focused tours worth booking, each with real ratings and review counts pulled from live booking data, plus what to expect, how to get there, where to stay nearby, and what to do once the tour wraps up.
1. Sip Heritag Drinks with Korean Brew Master in Bukchon
Rating: 5/5 from 24 reviews · Price: From USD 188.00
What to expect:
Discover the delicate and deeply rooted art of Korean traditional alcohol through an immersive exploration of regional stories, brewing philosophy, terroir, and the cultural rituals surrounding drinking in Korea. Far beyond a simple tasting, this experience invites you to understand Korean alcohol as a living heritage shaped by climate, agriculture, history, and everyday life.
Guided by specialists in Korean food and fermentation culture, you will explore multiple styles of traditional Korean alcohol, including makgeolli, yakju, takju, and soju. Each brew is introduced with careful explanation, allowing you to compare textures, aromas, flavors, and brewing methods while gaining insight into how ingredients, fermentation techniques, and regional environments influence the final character of each drink. Rather than focusing on quantity, the experience emphasizes understanding, context, and sensory awareness.
This refined experience is open exclusively to travelers of legal drinking age
How to get there: This tour runs in Bukchon Hanok Village, Seoul’s traditional hillside neighbourhood of hanok houses. The nearest hub is Anguk subway station, a short walk from the meeting point.
Where to stay: Consider Bukchon or nearby Insadong, both walkable to the traditional side of the city.
Getting around: Seoul’s subway runs late and covers nearly every neighbourhood, so getting between stops is rarely an issue. Taxis and ride-hailing apps like Kakao T both operate too, and Hongdae itself is compact enough to walk between bars.
After the tour: Insadong has a handful of traditional bars nearby if you want to keep sampling.
2. The Seoul Pub Crawl Official
Rating: 4.9/5 from 1,075 reviews · Price: From USD 21.99
What to expect:
#1 Nightlife tour in Seoul & the biggest pub crawl in Korea (average 40-70 people per crawl and 220 on record)- Seoul Pub Crawl takes you to the most popular bars and clubs in Seoul.
Free VIP entrance to 3 bars + 1 club, 4 free shot/drinks, and discount access!
Every Friday & Saturday in Hongdae or Itaewon, which are the most famous nightlife districts in Seoul.
Save money, meet other travelers, locals, expats and fully enjoy the nightlife of the party capital of Asia!
How to get there: This tour runs in Hongdae, Seoul’s university nightlife district. The nearest hub is Hongik University subway station, a couple of minutes’ walk from the meeting point.
Where to stay: Consider Hongdae itself, walkable to nearly every bar and club on the crawl.
Getting around: Seoul’s subway runs late and covers nearly every neighbourhood, so getting between stops is rarely an issue. Taxis and ride-hailing apps like Kakao T both operate too, and Hongdae itself is compact enough to walk between bars.
After the tour: Hongdae stays busy well past midnight if you want to keep going.
3. Drinking and Eating through the Alleys of Seoul
Rating: 4.9/5 from 383 reviews · Price: From USD 85.00
What to expect:
THIS TOUR IS DIFFERENT THAN OTHER TOURS! I focus on food and drinks. The main focus is drinking at each spot while we eat some great food. I provide 5 hour tours. I will be taking you around the neighborhoods that have the best food in Seoul, HANDS DOWN! There are tiny alleys that even locals don’t know about! I have taken many people around here including my native Korean friends and they will agree that it is the best of the best! Just make sure to bring a huge appetite as we will be trying a ton of dishes!
I do not take you to places that you will be able to find on google or are commercialized. I take you to places you would typically not be able to go to on your own.
If you have dietary restrictions, please don’t book or contact me first. There aren’t many non-meat options.
The food and drinks are NOT included in the price of the tour. Everything is cheap and you will split the cost with the other people in the group. It gives you more flexibility.
This tour is NOT for kids.
How to get there: This tour runs in near Dongdaemun in central Seoul. The nearest hub is Dongdaemun History & Culture Park subway station, a short walk from the meeting point.
Where to stay: Consider central Seoul, walkable to both Dongdaemun and the older alleyway bars nearby.
Getting around: Seoul’s subway runs late and covers nearly every neighbourhood, so getting between stops is rarely an issue. Taxis and ride-hailing apps like Kakao T both operate too, and Hongdae itself is compact enough to walk between bars.
After the tour: the alleyways nearby have plenty more food and drink stalls to explore.
4. Seoul: Korean Chicken & Beer Night Tour with Local Hidden Gems
Rating: 4.9/5 from 53 reviews · Price: From USD 132.83
What to expect:
Chicken and beer (chimac) is a must in Korea, and this tour immerses you like a local.
Visit three hidden chicken spots with unique flavors, stories, and atmospheres:
Stop 1: Retro ’90s-style pub serving crispy fried chicken with frosty beer: simple, nostalgic, and delicious.
Stop 2: Cozy country-style tavern offering smoky barbecued chicken sizzling on a hot plate, paired with classic sides.
Stop 3: A quirky WWII-themed spot featuring spicy boneless chicken smothered in melted cheese. Toast beers in military canteen cups while soaking up the eclectic decor.
Enjoy great food, local stories, and new friendships in one unforgettable night out. All food and drink are included in the price.
✅ Solo-friendly | ✅ Female-friendly | ✅ LGBTQ+ friendly
Don’t just eat: immerse yourself. Book now and experience Seoul’s favorite night-out tradition!
How to get there: This tour runs in central Seoul. The nearest hub is Jongno or Hongik University stations, both well connected to the rest of the city by subway.
Where to stay: Consider Hongdae or Itaewon, both walkable to most of Seoul’s nightlife districts.
Getting around: Seoul’s subway runs late and covers nearly every neighbourhood, so getting between stops is rarely an issue. Taxis and ride-hailing apps like Kakao T both operate too, and Hongdae itself is compact enough to walk between bars.
After the tour: Hongdae and Itaewon both stay lively well into the night if you want to keep exploring.
Looking for beer tours in another city? Check out our full guide to the best beer tours around the world.
