The Problem Solver

Inspired by Jennifer Wiley’s research, the Danish brewery teamed up with agency CP+B Copenhagen to create “The Problem Solver” – the most creatively inducing IPA ever made.

After finding the agency was more creative after a few drinks, they brought this product to market.

Sadly, it is no longer available.

However, here is everything you need to know about the Problem Solver Beer.

What Did It Taste Like?

This beer tasted great! It was just like other pale ales, a little sweet and a little bitter. People who tried it really liked it. Even if you weren’t into the creative part, you could enjoy it just for its yummy taste.

How Could It Make You Creative?

The bottle had a special chart on the side. You’d look at your weight; the chart would tell you how much to drink to get your creative juices flowing. It was like magic, but it was all in good fun! This made people curious and excited to try it.

Where Could You Get It?

You could find it in some special beer shops. People in Denmark and even other countries were talking about it. It wasn’t in every store, but if you looked hard enough, you could find it. Some folks even saved a bottle as a souvenir.

Did It Really Work?

Some people thought it did, and others didn’t. Either way, it was a big hit at parties. People loved discussing, trying, and seeing if it sparked any brilliant ideas. Whether it worked or not, it was a blast to try!

Is It Still Around?

Sadly, no. It was a limited edition, and now it’s all gone. Some folks still have a bottle or two as a keepsake. If you didn’t get to try it, you might hear stories from those who did. It became a bit of a legend!

The Problem Solver Beer Research: Can Alcohol Make You More Creative?

The beers concept was based on research paper by research paper by Andrew F. Jarosz, Gregory J.H. Colflesh, Jennifer Wiley, titled “Uncorking the muse: Alcohol intoxication facilitates creative problem solving

The scientists tested whether a bit of alcohol helps with creativity? Well, they found some exciting things.

They gave grown-up men either two glasses of wine or two pints of beer and then asked them to solve tricky puzzles.

The Surprising Results Hold on to your hats because the men who had a little alcohol were quicker and better at the puzzles!

  • They got more answers right.
  • They came up with the answers faster.

Why Did This Happen? Professor Jennifer Wiley, who led the study, found out why.

She thought that the alcohol helped them think creatively by letting their minds wander a little. It’s like they weren’t stuck in their normal way of thinking.

But Wait, There’s More Other scientists have found that being really good at focusing (that’s called “working memory capacity”) is good for other types of problem-solving.

But for creative thinking, a little bit of distraction might be just the thing!

The Problem Solver Beer in the Press

HuffPostDrinking (A Little) At Work Could Actually Make You Better At Your Job | HuffPost Life
TelegraphReach the perfect creativity level — with one bottle of this beer
IndependentThis beer promises to get you the right amount of drunk to write a great novel | The Independent | The Independent
GQ GloboBeer promises to activate creativity with a ‘magical level’ of alcohol in the blood – GQ | Beverages
Digital Trends Español“This beer will help you reach your maximum creativity – Digital Trends Español
Refinery29Problem Solver – How Much Alcohol More Creative
MetroThe Problem Solver beer helps you reach your creative peak | Metro News
Outside OnlineThis Beer Will Make You More Creative – Outside Online
NetlabDoes drinking a little alcohol increase creativity? Introducing ‘The Problem Solver,’ the ideal beer for problem-solving – Netlab
Mental FlossThis Beer Promises to Make You More Creative | Mental Floss
DZoneCan a beer make you creative? – DZone
MicBrilliant New Beer Will Get You Just Drunk Enough to Be Super Creative
Medical DailyBeer For Creativity: ‘The Problem Solver’ Comes With Scale To Measure When You’re At Your ‘Creative Peak’
TrendHunterProblem-Solving Brews : the problem solver
AskMenProblem Solver Beer – Drinks
TecMundoMeet the beer that tells you how much you have to drink to ‘become creative’ – TecMundo
LBBOnlineCan Beer Solve All Your Problems? CP+B Copenhagen Finds Out with New Brew | LBBOnline
VinePairThis Beer Is Designed To Help You Reach Peak Alcohol-Fueled Creativity | VinePair
Campaign_Otaku“The era has come when beer is needed in the creative meeting room – Campaign_Otaku”
GQ FranceA beer to boost your creativity | GQ France
JDQA study proves that drinking alcohol makes us more productive at work | JDQ
Gizmodo JapanA beer that lets you know how much you need to drink to become creative | Gizmodo Japan
Rocket News 24Moreover, a ‘Problem-Solving Beer’ has also been developed | Rocket News 24″
Lifehacker JapanBeer for holding creative meetings | Lifehacker Japan
Anything ArchiveAlcohol becomes an essential item in meetings!? | Anything Archive
SpringwiseThis beer makes you more creative – Springwise
ShortlistThe Beer That Makes You More Creative
First We FeastThe Problem Solver Is A Beer Meant To Help You Be More Creative | First We Feast
HypenessMeet the beer that promises to enhance your creativity | Hypeness innovation and creativity for everyone
Dan Smullen Beer is my life profile

Hi, I'm Dan, founder of BeerIsMyLife. I've been an avid homebrewer for over ten years, and beer is my true passion. I've traveled all over the world, visiting breweries, tasting beer, as well as making my own batches. I set up this blog to share that experience with you.