White Owl has been a fixture in machine-made cigars since 1887, making it one of the oldest continuously sold cigar brands in the country. The modern lineup splits two ways: small, sweet, flavored cigarillos built for a quick smoke, and bigger, unflavored sticks like the Invincible and New Yorker for something closer to a traditional cigar experience.
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The Lineup




What Beer to Pair With Each One
- Sweet Peach Moonshine with a Belgian wit. The soft spice in the beer plays well with the peach sweetness.
- Cigarillos White Grape with a fruited sour. Both lean into fruit-forward sweetness without getting heavy.
- Invincible with a session IPA. It is unflavored and a bit bigger, so it can handle some hop bitterness.
- New Yorker with an amber ale. The largest stick in the range pairs best with a beer that has some malt backbone.
Flavored vs Unflavored: Which One to Pick
If you want a quick, sweet smoke that pairs like a dessert, the flavored cigarillos are the move. If you want something closer to a real cigar experience with a longer burn time and no added sweetness, go for the Invincible or New Yorker instead. Both cost more per stick but last noticeably longer.
More Ways to Pair Beer and Cigars
For the flavored side of machine-made cigars, see our Black & Mild guide, or go back to the full beer and cigar pairing guide.
FAQ
How old is the White Owl cigar brand?
White Owl dates back to 1887, making it one of the longest-running cigar brands still sold today.
What is the difference between White Owl’s flavored cigarillos and the Invincible or New Yorker?
The cigarillos like Sweet Peach Moonshine and White Grape are small, quick, and sweetened. The Invincible and New Yorker are bigger, unflavored sticks with a longer burn time.
What beer pairs best with White Owl cigars?
Fruit-forward or wheat beers work well with the flavored cigarillos, while the bigger unflavored sticks pair better with a session IPA or amber ale.



